After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Coca-Cola is facing a class-action lawsuit over allegedly deceptive claims on its Powerade Mountain Berry Blast sports drink.

Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...