Parade. Powerade's new "extra sour" sports drink flavors are finally getting their moment to shine in the limelight. Last ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Now, its rival Powerade is hoping that a revamped recipe and new look will help finally unseat Gatorade from the top spot. That won’t be easy. CNN values your feedback ...

Powerade to offer 50,000 iPods in on-pack competition. LONDON - Coca-Cola energy drink Powerade is launching an on-pack promotion giving away 50,000 iPod Shuffles as part of its partnership with the ...