Dutch beer company Amstel has been given a new global brand identity by Elmwood, which seeks to create a more streamlined international appearance. Amstel, which was founded in 1870 in Amsterdam, was ...

In Amstel’s case, the Amsterdam-based brand has been one of the world’s most recognisable names in beer for almost 150 years but, from a branding perspective, it has suffered from many of the same ...

Standard Group Plc HQ Office, The Standard Group Center,Mombasa Road. P.O Box 30080-00100,Nairobi, Kenya. Telephone number: 0203222111, 0719012111 ...

The launch adds to a long list of brands produced and distributed by Heineken Vietnam, which includes Heineken, Tiger, Larue, BGI and BIVINA, Desperados, Affligem and Strongbow, the beer brands of ...

Can Phil Mickelson rejuvenate Amstel Light?That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

Despite (or because of) efforts like this, Amstel failed to set itself apart in the increasingly crowded light-beer category. (I confess that for me, it had faded into an undefined crowd of ...

Bralirwa Plc is proud to announce the launch of the refreshed packaging for Amstel, one of Rwanda’s most beloved premium beers. Starting this June, consumers across the country will begin to see ...

Two of Heineken South Africa's beer brands have made it onto the list of South Africa's favourite commercials. Heineken® and Amstel are the only beer brands to feature in the Best-Liked TV Ads of ...