The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely ...

New locations are set to open at Stamford's High Ridge Shopping Center, Southbury Green shopping plaza and The Shops at Stone ...

Riding the resurgence of popularity around physical book purchases, Barnes and Noble opened more new bookstores in 2024 than ...

in recent years it has seen a resurgence in popularity. One of the factors fueling the resurgence of Barnes & Noble stores is the popularity of the BookTok community on TikTok, a spokesperson for ...

Edward Holly (CAS ’25) inherited his love of reading from his mother, who passed down the novels from her book club to him.  Holly now helps run Lattes and Lit, an on-campus book club at Georgetown ...

watching from the outside as American BookTok creators discussed the outcome of the 2024 election and bickered about whether they should. She’d seen drama online, but nothing like this.

Even with the dismissal of this genre as simply 'smutty literature', it's a force to be reckoned with in the book publishing industry, that has encouraged a massive resurgence in the sub-genre as well ...

Book shops have caught onto the trend, even including sections titled "As seen on BookTok" in their shops. Waterstones has its own "BookTok" section on its website, with a selection of viral books ...