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Growing up Asian in a predominantly white neighborhood, Eve Cong endured plenty of ridicule about the shape of her eyes. “I can say that I love my features now, but growing up, society taught me to ...

South Asian beautylooks poised to be the next movement to permeate the global industry. While Korean beauty (K-beauty) has long-dominated social media feeds and beauty shelves — with consumers vying ...

Add Yahoo as a preferred source to see more of our stories on Google. (Images: Jen Adams; Kleigh Balugo; Flower Knows; Maybelline; MAC Cosmetics; L'Oréal; 19/99; Adobe. Design: Stephanie ...

We may earn commission from links on this page, but we only recommend products we love. Promise. For most of her life, founder Priyanka Ganjoo didn’t vibe with makeup. It felt unrelatable. She never ...

As a Filipino-Chinese girl with very limited eyelid real estate, I grew up convinced that I would never be able to get creative with my eye makeup. I don't have hooded eyes per se, but I do have just ...

Asian beauty retailer Sukoshi is making its New Jersey debut. Located at Westfield Garden State Plaza in Paramus, the chain celebrated its grand opening March 21. Founded eight years ago in Canada, ...

This will be the brand's first California location.