As agency owners, we’re entering that familiar time of year when marketing leaders begin their annual planning cycle ... leaving traditional B2B lead-generation tactics outdated.

If you believe your strategic marketing planning process is strong, you may want to have a B2B marketing audit conducted by a reputable service who can provide an objective 3rd party, due ...

We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

and 90 days The final project culminates in the creation of a B2B marketing action plan that you can present to your leadership team, colleagues, or prospective clients. To ensure that your plan is ...

If there's one thing I love, it's an extended metaphor — and the holidays provide ample excuses to churn them out. For the ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

The core strategy for any B2B company is affiliate marketing. The benefit of expanded reach and revenue growth allows the business to partner well with the affiliates. Businesses can promote their ...

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a ...

Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Phoenix and ...