In person, a great salesperson greets existing customers by name, remembers their preferences, and suggests new items that ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

Retail media networks (RMNs) are leveling the playing field, providing smaller companies with powerful tools to engage ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

Here are the top ten lessons we’ve learned over the last decade to help you redefine how you connect with your audience and build community through events. Lesson 1: Embrace a c ...

Building-in-public marketing fosters brand loyalty and customer trust, transforming the way modern brands engage consumers.

It’s important to be intentional and choose marketing strategies that give you the highest likelihood of meeting and connecting with your ideal clients. If your marketing isn’t aligned with ...

Amid heightened security concerns and mounting staffing issues within the U.S. Secret Service, both presidential campaigns have curtailed the frequency and kinds of events they’re holding on the ...

According to game theory, the best strategy for an individual may or may not be the same depending on the stakes of the game and given the likely move of the other player involved. Sometimes ...