The ‘Björn Borg’ trademark is registered in over 30 countries and regions—but Borg has no rights. Petter Rindforth of Fenix Legal examines the pain behind a sportsman's IP 'mistake'. The Paris 2024 ...

Björn Borg – 1976 Wimbledon and 1978 and 1980 French Open The Swede was the first man to win three Grand Slams without ...

Finnish esports organisation ENCE has partnered with Björn Borg, a Swedish fashion and apparel brand named after the world-renowned tennis player. Together, the two brands will soon launch a new ENCE ...

The captains? Irresistibly—perhaps inevitably—Swede Björn Borg and New Yorker John McEnroe, protagonists in arguably the most legendary rivalry in the sport’s history. Eight years on ...

Watching a tennis players' sweaty, solo struggle to decode a rival was thrilling. Now coaches can talk and it spoils the fun.

McEnroe had to solve Borg alone (there were no real entourages till Pat Cash arrived with his posse in 1987). Players barely looked at their boxes once. Now you can ask your data-scrolling coach ...

In their podcast "New Heights," the Kelce brothers discuss the possibility of NHL players like Eric Lindros, Jaromir Jagr, ...

Björn Borg – 1976 Wimbledon and 1978 and 1980 French Open The Swede was the first man to win three Grand Slams without dropping a set with two coming on clay and one on grass. Borg was the first ...

The sexiest thing to happen to tennis since Björn Borg launched his range of skimpy undies, Luca Guadagnino’s homoerotically-charged love triangle is like Jules and Jim sponsored by Head.

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