On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and ...

“BookTok” refers to the hashtag influencers use on the video-sharing app TikTok to accompany videos promoting book reviews, memes or recommendations. Within the app, certain aesthetics romanticize the ...

The Kindle girlie aesthetic is dominating BookTok—here’s what you need to know about it Reading has never been cuter. Stacey Nguyen. Updated on October 11 2024 4:13 pm CDT ...

This week BookTok creators reflected on aesthetics and the important factors to consider when posting a video. When Holly (@the_caffeinatedreader; 40,500 followers) first began posting on TikTok ...

The TikTok books community (AKA BookTok) is more about a lifestyle aesthetic than actual reading. As a former BookTuber, I can't help but feel partly responsible. Skip to main content.

The aesthetic of excess that BookTube, BookTok and Bookstagram promote doesn’t just impact the book community or book influencers; it’s everywhere on social media. I see “lifestyle” or beauty and ...

Online, posts featuring stacks of trendy books with colourful covers go viral not because of the quality of the literature – or even to promote reading itself – but because it conveys an increasingly ...

A distinct, iconic visual identity aligned with the BookTok aesthetic; While TikTok will remain the core platform, we’re open to ideas for expanding onto Instagram, ...

While the rise of #BookTok has been a one-way ticket to massive success for some best-selling authors, with 41.7 million tagged posts and counting, this new strategic route for book ...

TikTok autumn trends: From Sade aesthetic and Filipino food to new BookTok favourites and more. Filipino cuisine is taking over in food while romance tropes such as #grumpysunshine dominate BookTok.