The current scenario of the literary world is such that if you have seen a particular book everywhere, BookTok is likely responsible. For the past five years, BookTok has significantly increased ...

It’s almost like therapy.” “I have to credit BookTok a lot, because it provided that forum for people to start sharing what they were interested in,” Weaver tells Rolling Stone.

The China-based app, itself threatened with a demise in the U.S. before President Donald Trump intervened, has a rabid following of book lovers via its BookTok channel, which emerged in 2020 ...

The China-based app, itself threatened with a demise in the U.S. before President Donald Trump intervened, has a rabid following of book lovers via its BookTok channel, which emerged in 2020 ...

The BookTok phenomenon is helping revive bookstore sales, and a Colorado author has become one of the most popular in the trend. A University of Colorado professor shares why this trend is popular.

“If TikTok goes away, there’s going to be a real hole in the market,” said Dominique Raccah, the publisher and chief executive of Sourcebooks, which publishes BookTok breakout authors like ...

I’ve cultivated an audience of readers for outlets like Variety, Vulture and Time, but in early 2021 I started my own BookTok (TikTok parlance for accounts all about the world of literature ...

One of the factors fueling the resurgence of Barnes & Noble stores is the popularity of the BookTok community on TikTok, a spokesperson for the company said. The #BookTok hashtag had over 45.6 ...

With Valentine’s Day on the horizon, this week creators were asked about the most popular romance books on the platform and their most anticipated releases in the genre this year. The ...

BookTok started in 2019 but really took off during the pandemic, when teenagers and young adults were banned from gathering in-person, for proms and parties, graduations and college classes.