The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

Don’t get me wrong, I love them both, but while I’ve definitely been introduced to new favorites, I can’t help but wonder how many great books are getting lost outside the BookTok hype cycle. BookTok ...

The China-based app, itself threatened with a demise in the U.S. before President Donald Trump intervened, has a rabid following of book lovers via its BookTok channel, which emerged in 2020 ...

It’s almost like therapy.” “I have to credit BookTok a lot, because it provided that forum for people to start sharing what they were interested in,” Weaver tells Rolling Stone.

The China-based app, itself threatened with a demise in the U.S. before President Donald Trump intervened, has a rabid following of book lovers via its BookTok channel, which emerged in 2020 ...

The BookTok phenomenon is helping revive bookstore sales, and a Colorado author has become one of the most popular in the trend. A University of Colorado professor shares why this trend is popular.

If you're scrolling through Prime Video this week, you might spot a steamy new romance called My Fault: London. This isn't ...

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

Barnes & Noble recently announced it will open 60 new stores in 2025. BookTok, a large TikTok category, can be thanked for bringing the store back from the dead. Barnes & Noble originated in 1873.

The BookTok Club, based on the BookTok community, plans to meet on Saturday, Feb. 22 from 10:30-11:30 a.m. in the MakerSpace of the Pelham Public Library. It is designed for an adult demographic.

It’s part of a larger trend of books and bookstores making a comeback. One big factor fueling the reading revival is BookTok, a TikTok community of avid readers that has become a popular segment of ...