The unique aesthetic of Enchanted Novelties has helped it become a popular spot for book enthusiasts who use TikTok, known to the community as BookTok.

Welcome to The Gateway's 2025 Purity Test! Find out if your pop culture knowledge is advanced, intermediate, or beginner.

Don’t get me wrong, I love them both, but while I’ve definitely been introduced to new favorites, I can’t help but wonder how many great books are getting lost outside the BookTok hype cycle. BookTok ...

If you're scrolling through Prime Video this week, you might spot a steamy new romance called My Fault: London. This isn't ...

INDIANAPOLIS (WISH) — Here is a look at Friday’s business headlines with Jane King, where she discusses Barnes and Noble crediting recent growth to “BookTok” and the FDA approving a new ...

And what else surprised me? How much of Nesta I saw in myself. As I was scrolling through BookTok (a multi-daily occurrence for anyone with a reading obsession like mine), I stumbled across a quote ...

This week, creators predicted the genres they believe will be most popular on BookTok in 2025. Horror has "been experiencing a huge resurgence lately", noted Suraka (@surakajanebooks ...

Pinterest's trend report noticed a 100% search increase for ... there are plenty of spaces to share your ideas and opinions. Booktok, for example, has exploded in popularity with dedicated readers and ...

Copyright 2025 The Associated Press. All Rights Reserved. Audience members attend author Rebecca Yarros in conversation of her new book “Onyx Storm” at The Town ...

(The sound references the fantasy books loved by the readers in TikTok's sizable "BookTok" community, such as Sarah J. Maas' "A Court of Thorns and Roses" series. In other words, they didn't see ...

Yarros and such fellow romantasy authors as Sarah J. Maas have been favorites of the young readers on BookTok, a TikTok community that has emerged as publishing’s most effective driver of sales.