Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.

A team of U.S. employees at Hachette Book Group wrote an open letter to management to protest a new conservative book imprint ...

When historian H.W. Brands began work on his latest book, former President Donald Trump was the last thing on his mind. But once the book was ready for publication, Trump’s third attempt at ...

“This is so on-brand,” she said as she searched its pages for the Pinecone Cheese Ball recipe she says went viral after she mentioned it in her book “Christmas on Nantucket” (2016 ...

As its turnaround plan takes hold, VF Corporation is introducing new strategic goals and financial targets. The parent company to Vans, The North Face and more brands announced a new set of medium ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that. The Church publishes the ...

Suggested reading from critics and editors at The New York Times. Our recommended books this week include histories of corporate mismanagement and misbehavior in the 19th century (“Savings and ...

One powerful way to elevate your brand and position yourself as an ... Outline your content Create a detailed outline of your book’s structure. Break down your main ideas into chapters and ...

There's not long left now until the most long-awaited of The Witcher books drops, as author Andrzej Sapkowski has reportedly revealed a December release date. As reported by Gry Online ...

The toolkit also makes it easy for brands to book a campaign with creators through automated scheduling. Creators can share their pages with brands — just like a link-in-bio page. The startup ...