The KFC logo emphasises the brand's heritage and tradition, for which a serif typeface works perfectly. The font in question seems to be a modified version of Friz Quadrata, which was designed by ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as ...

Some brands have transitioned to the so ... and forced to initiate a switch back to the old font just so they can sleep at night. That logo was perfect — the slanted cutaways in the circular ...

In a recent interview with Dezeen, Saville called the 2023 rebrand "totally and utterly irresponsible". But it isn't because ...

High-profile logo redesigns often incite emotional uproars — and increasingly, public discussions of the fashion of fonts. When the British luxury brand Burberry introduced a new logo of its own ...

Petrona is our brand’s serif font. Use Petrona bold italic or Petrona bold for special callouts or accents on your professionally designed pages. Petrona regular is ideal for longer copy. Roboto and ...

Fashion logo analysis of Gucci. Gucci is a brand that truly rose to success by aiming for aspiration. Guccio Gucci started his career in the 1920s working at upscale hotels, where he was inspired ...

Elon Musk said Sunday he "somewhat agonized" over the font designs for his companies Tesla and SpaceX.; The billionaire businessman added he "loves fonts" and has tweaked the logos over the years ...

Texas Tech's distinctive brand just got a ... traditional serif font. The new word mark also drops the word "University" from the school's main logo. "The Texas Tech word mark is assertive and ...

Unsurprisingly, the Cadillac Lyriq is replete with interesting little details that reflect this unique positioning, including a Cadillac brand logo on the vehicle’s windows. GM Authority ...