PM seems like a modern development, and in terms of its origins, scale and impact, it’s certainly very 21st century. But its ...

Advertising is shifting to performance marketing, prioritizing sales over brand building. Experts stress the need for balance to enhance brand perception.

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention.

Marketing has become very serious - but a dollop of humour can do wonders for effectiveness and doesn’t have to come at the ...

Brand safety is a con that has cost the news industry billions in revenue, Stagwell CEO Mark Penn told Press Gazette about ...

The exchange4media and CNN Custom Round Table Discussion on “The Evolution of Brand Purpose in a Changing World” was held ...

How brands can nagigate the challenges to provide more authentic, meaningful support for the economically growing LGBTQ+ ...

Suntory Global Spirits whiskey brand Basil Hayden saw sales and brand health metrics grow after it ditched its most ...

A recent study by experiential marketing agency Gradient has shown that 80% of companies have increased their experiential ...

Industry leaders came together at the e4m IDAC Summit 2024 to discuss the shifts in the marketing landscape and the ...

Last weekend, 28-year-old Sriram SL, a Delhi-based professional, found himself in the 10,000th position in a massive online ...

Rounding out the supporting cast are Nadia (Aidan spelled backward), an amorphous cloud of black smoke; Mr. 1021, a ...