Advertising is shifting to performance marketing, prioritizing sales over brand building. Experts stress the need for balance to enhance brand perception.

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention.

By doing so, brands can connect with audiences in more authentic and engaging ways,” said Madeline Edwards, Head of Content ...

How brands can nagigate the challenges to provide more authentic, meaningful support for the economically growing LGBTQ+ ...

Industry leaders came together at the e4m IDAC Summit 2024 to discuss the shifts in the marketing landscape and the ...

So here’s the TLDR. Despite what some people will have you believe, influencer marketing certainly isn’t dead; it’s just ...

Vogue Business is hosting an exclusive event, 'The Evolution of Luxury Brand Marketing', on Wednesday 9 October at the ...

The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.

Plum has trimmed the share of spending on influencers to 15%, while Libas is tracking affiliate links and coupon codes.

When every human is a brand, brands have to be ‘superhuman.’ Emily Fairhead-Keen, soon to be group head of strategy at Havas ...

Join us LIVE on September 25th as we present first-party research data and provide actionable insights to help you improve ...

In a rapidly evolving digital landscape, staying ahead of the curve is essential for marketers striving to capture attention ...