Discover how five brands use social media to engage audiences through trendjacking cultural moments in unique ways.

Deal — and other celebs, including some of her 'Challenge' costars, Ryan Lochte and more — use influencer platform Mavn to ...

Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those ...

With the rise of new content formats, the demand for greater authenticity and the need for personalized experiences, brands ...

Brands that have the ability and credibility to marry luxury with sustainability will be well-positioned to thrive in a ...

Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies ...

Philadelphia’s marketing landscape has undergone a significant transformation over the last several years, leaving brands ...

In today’s hyper-connected, digital-first world, brands are increasingly seeking innovative ways to engage with consumers on a deeper level. Traditional marketing strategies, while still ...

Biotechnology lets scientists engineer natural ingredients into products, often more sustainably than if they were farmed. Here's what to know.

As the market continues to evolve and consumers become more discerning about the products they buy, the success of celebrity ...

Advertising is shifting to performance marketing, prioritizing sales over brand building. Experts stress the need for balance to enhance brand perception.

Search Engine Land » Sponsored content » Amid political ad blitz, brands can hack the media landscape Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms ...