6 Pillars For Successful Franchise Brand Growth. getty. All franchisors will undoubtedly have ambitions to scale their business, having selected and invested in franchising as a strategy to ...

New brand positioning underscores HCLTech’s commitment to supercharge progress for its clients, its people, communities and planet September 26, 2022 10:56 AM Eastern Daylight Time ...

Brand positioning research is the process of discovering how your brand fits into the market. In B2B, it analyzes how your company is perceived by the businesses you want to work with, and the value ...

The company's brand value saw a notable 9% year-over-year increase, reaching $3.4 billion, securing its position among the top 10 strongest IT services brands globally.

Touchland disrupted an overlooked category, turning hand sanitizer into an $800 million lifestyle beauty brand through product, packaging, and brand innovation.

We aren’t saving the world. We are serving it coffee. Remember that brand positioning, whatever you call it, is what we want our customers to think when they think about us. Nothing more. I am not ...

JCDecaux has launched its new brand positioning, Be Seen. Be Remembered. ... "Out-of-Home has always been recognised for its scale and visibility," said Essie Wake, CMO, ...

Fintech brand RUGR sparks buzz with a high-scale grassroots campaign and rumoured megastar ... it will likely be RUGR’s mega-scale endorsement campaign and a major leap in brand positioning.

CHICAGO, June 28, 2024--Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt affiliate has acquired the me and all hotels brand from Lindner Hotels AG (Lindner) to unlock growth in new ...

M+C Saatchi Middle East, formerly M&C Saatchi, has introduced a new brand identity and strategic positioning as part of a global shift by the M+C Saatchi Group. The agency has rebranded around the ...

HCL Technologies (HCLTech) has launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging Progress that reflects its commitment to clients, its people ...

HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging ProgressTM that reflects ...