Research shows that the relationship between price and brand prominence is an inverted U-shape. Brands with lower prices use smaller logos and, as the price increases, logos become bigger and more ...

Research shows that the relationship between price and brand prominence is an inverted U-shape. Brands with lower prices use smaller logos and, as the price increases, logos become bigger and more ...

Brand placement is defined as “the compensated inclusion of brands or brand identifiers through audio and/or visual means within media programming” (Karrh, 1998). Placement prominence knows several ...

Brand Placement Prominence: Good for Memory! Bad for Attitudes? Eva Van ReijmersdalAmsterdam School of Communications Research, University of Amsterdam. INTRODUCTION. Brand placement is defined as ...