it’s time to start marrying your existing strategy with influencer marketing. First, know your goal. What are you trying to achieve? How can an influencer help you further your brand?

This is Budgeting 101: You want to see where your dollars had the most ... Until you have an idea of what people are thinking about your brand, it's difficult to argue for any one brand strategy or ...

From product launches and rebrands to borrowed equity and social media domination, the playbook of the 25-year-old recording artist reads like a Strategy 101 textbook ... pop star that you can apply ...

And, without a solid SEO strategy, your content can easily get lost in the sea ... rather than something unrelated, like the history of each brand. People rarely read whole articles from start to ...

Discover 6 powerful ways social listening can transform your marketing strategy. Check out our informative blog to learn more ...

A quick Google search will turn up websites that'll suggest hashtags to you or let you search for hashtags. Just be sure you know what a hashtag means and who's using it before you use it. This way, ...

With systemwide sales of $57 million in 2023, a 101 percent increase over 2022 ... said Marita Swift, vice president of brand ...

If you’re a credit card newbie, you’ve come to the right place. This is the credit cards course you wish you had gotten in ...

Back in the optimistic pre-pandemic days of January 2020, Bentley announced a new strategy. Intended to take the 101 year-old British sporting ultraluxury brand into its second century, this program, ...

Review store coupon policies so your strategy holds up at the checkout counter ... to compare prices and the per-unit cost to see which brand offers the best value. In some cases, you're still ...