Once developed ensure that the brand strategy plan is disseminated across the organisation to all personnel that are affected by the plan, e.g. investor relations, PR, corporate communications ...

As you prepare your business for 2025, commit to understanding both your business goals and your audience’s expectations.

The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, ...

The ecommerce market is full of innovative ventures that started as an ecommerce business plan. This guide tells you how to ...

Getting your brand strategy right has always been important. But in the wake of Covid and with uncertainty continuing to rock markets and industries, savvy organisations are those that are proactively ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

However, examples of great insight are useful ... When developing MM for a modern brand plan there are two major categories of KPIs that must be developed; Those measures that monitor the progress ...

The new brand strategy leads with the promise to continue to mobilize communities to action, so that all can thrive, and a recommitment to four impact areas: healthy community, youth opportunity ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...