For example, I’m part of a branding professionals’ Discord server where members share their A/B testing results of different ...

With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

To help business leaders prevent this from happening, 11 members from Fast Company Executive Board offer their best practices to ensure you maintain quality as you grow.

Discover how personal branding can elevate your career and set you apart in a competitive job market. Learn from Ben Albert's ...

Let’s look at four strategies you can use to ... that the colors accurately represent your brand and make it easy to guess what it’s about. For example, Hot Topic is a retail store known ...

The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, ...

From there, you can begin to understand your audience's deeper motivations and anticipate their needs, and then align your branding strategies with those. For example, digital-only brands often ...

In the vast ocean of branding and marketing strategies, there emerges a deceptively simple contender that has stood the test ...

Getting your brand strategy right has always been important. But in the wake of Covid and with uncertainty continuing to rock markets and industries, savvy organisations are those that are proactively ...