Discover the essentials of small business branding in this guide. Learn how to build a strong brand identity that resonates ...

Employee advocacy is a powerful way to increase brand visibility. As outlined above, it does require resources and investment ...

The bottom line to success for any chain of restaurants is to establish a brand that would be identifiable throughout.

Journal of Fashion Marketing and Management, International Journal of Electronic Marketing and Retailing, Behavior and Information Technology, and Journal of Brand Management. Honors and recognitions ...

Ogilvy has launched a comprehensive risk management solution called Influence Shield, which aims to empower brands to safely ...

Branquila will manage its comprehensive brand and marketing mandate – Digital Marketing, Public Relations, Trade Marketing, ...

Aashish Mudbidri, a veteran BFSI Marketing professional joins Spark Capital Advisors as group head - branding and corporate ...

Florida A&M University interim President Timothy Beard has announced that FAMU alumna Alonda Thomas is appointed as chief ...

Despite launching on “Thursday Night Football,” the platform is about more than just ads and will fuel customer experiences and community activations.

As online visibility and brand reputation management become increasingly important considerations for all types of businesses ...

Top YouTuber MrBeast is embroiled in controversy right now and is launching new products. That might be a smart idea.

Elliott Hill began his career at Nike in 1988 as an intern. From there, he worked himself up to corporate president, overseeing marketing and commercial operations for Nike and the Jordan brand. Hill ...