Once the most popular beer in the U.S., Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...

Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding ...

Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago. It ...

Modelo Especial has reached 8.2% market share year to date, compared with Bud Light’s 8.4% — “the closest any brand has come to surpassing Bud Light as the King of Beers,” Williams said. 3.

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.

Bud Light is back at the Super Bowl, this time with a funny “genie” to grant drinkers’ wishes. The beleaguered beer brand could have used a few miracles itself after one of its rockiest ...

Analysts at JPMorgan predict some consumers won't drink Bud Light "for the foreseeable future" following backlash the brand faced for a promotion that featured transgender influencer Dylan Mulvaney.

Bud Light sales dropped nearly 30% from last year after a boycott in response to its partnership with transgender influencer Dylan Mulvaney, according to a report.

Sales of Anheuser-Busch's beleaguered Bud Light brand are down 29.9% on an annual basis while competitors continue to gain ground following last year's boycott.

The Bud Light boycott was likely the largest of many similar boycotts against companies deemed “woke” this year for marketing campaigns that took pro-LGBTQ or feminist stances.