A human resources expert shares how to leverage artificial intelligence and personal connections to stand out in a ...

For companies looking to use corporate social responsibility to inform their business models, here are a few key takeaways. Community-centered, employee-driven corporate social responsibility (CSR ...

Opinions expressed by Digital Journal contributors are their own. The growing influence of cloud and AI in business strategy In recent years, businesses have increasingly adopted cloud computing ...

By exploring tested, successful small business-specific marketing strategies, you give your small business a safe way to expand into uncharted, potentially viral territory.

Like many other industries, Oklahoma City’s real estate market is a hidden gem that continually outperforms other similarly sized urban areas.

He has worked at The Journal for two decades, and his promotion was welcomed by many in the newsroom. Soon after, he assembled a strategy team focused on bringing in new digital subscribers.

C-Suite Why Most Companies Shouldn’t Have an AI Strategy Corporate leaders feel they have no choice or risk being left behind. But are they making a mistake? This expert believes so.

Finally, the researchers explore whether the large language model, ChatGPT, can forecast the impact of news on market volatility. While ChatGPT shows some ability to extract information about ...

We take an integrated approach to align issues that influence the family and business, systems. Using innovation action research (Kaplan, 1998) we illustrate how the Balanced Scorecard, that includes ...

These business plans have several components, including two essential items -- the business strategy and the marketing plan, which outlines the marketing strategy.

We asked our network of marketing experts to share their best SEO tips for small businesses in 2022, and here's what they had to say.

Strategic retrenchment can help firms grow stronger in global markets, new study shows A study published in the Strategic Management Journal finds that international firms that strategically ...