Franchising offers a compelling growth strategy for companies aiming to scale without the typical capital constraints.

The simplification also follows MS Amlin AG’s rebrand to MS Reinsurance in 2022, a move intended to clearly distinguish the ...

Coffee and tea company JDE Peet's unveiled a new strategy on Tuesday that aims to simplify its portfolio and organizational ...

This post was created in partnership with Tracksuit Key takeaways Brand building involves striking a balance between ...

When running a business, deciding how to handle marketing is a crucial choice. Should you build your own marketing team, or ...

Learn proven strategies for building an enduring business brand. Discover how to define your purpose, understand your audience, and create lasting customer loyalty. Elevate your brand today!

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and leveraging education.

Discover 6 customer loyalty strategies for 2025 that go beyond personalisation—fuelled by unified data, smart teams, and ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic growth, and full control of brand infrastructure.

Hyatt's asset-light strategy, strong international growth, and robust pipeline make it a smart investment. Click here to read ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...