Leading sportswear makers are readjusting the marketing strategies of their brands in China with two of the top sellers moving into lower-tier cities in order to be more competitive. Li Ning goes head ...

In person, a great salesperson greets existing customers by name, remembers their preferences, and suggests new items that ...

AI is dominating the conversation in nearly every industry, and insurance marketing is no exception. McClinton highlighted AI ...

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Proving the ROI of your marketing strategy Explore how to implement a full-funnel attribution approach that enables you to ...

As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

"The entertainment value will be epic," the billionaire said.

In today’s digital age, the potential for generating income online is greater than ever. One of the most exciting ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...