In a recent article, I explored the shifting behaviors of B2B buyers and the implications for sales organizations. But ...

Companies think they have the buyer's journey pretty figured out by now. But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no ...

But, before we can get into why and how lifecycle marketing works with the modern buyer's journey, we need to explain why sales funnels don't work anymore. 1. Understand why sales funnels are ...

The new playbook for engaging and nurturing complex B2B buying groups that are giving your team the silent treatment.

Knowledge's new Buyer's Journey feature boosts meeting conversion rates by 62% by combining person-level website tracking with verified contact data, giving sales teams unprecedented insight into ...

The look and feel of the brand is just the beginning. With a largely online buyer journey to contend with, marketers also spend significant time assembling carefully crafted content, including e ...

Companies can do more to support hybrid teams with training. The buyer's journey has become longer and more personalized. There's an art to selling remotely that many sales teams had not yet ...