Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

U.S. health officials announced plans to persuade food companies to voluntarily eliminate petroleum-based artificial dyes by ...

Sensient Technologies Corp., one of the world’s largest dyemakers, is working to overhaul the colors used to brighten ...

As pressure grows to get artificial colors out of the U.S. food supply, the shift may well start at Abby Tampow’s laboratory ...

The federal push follows a flurry of state laws and a January decision to ban the artificial dye known as Red 3 – found in cakes, candies and some medications – because of cancer risks in lab ...