C lif Bar & Company, maker of Clif Bars, might owe you money. That’s because the energy bar brand has agreed to settle a class action lawsuit that alleged the company made misleading statements ...

CLIF BAR is announcing its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles and ...

Clif Bar was born on a bike. In 1990, Gary Erickson set off on a 175-mile bike ride. Exhausted and hungry, he realized he couldn’t take another bite of the energy bars he brought along. In that moment ...

Dive Brief: Clif Bar is launching a new brand platform and integrated marketing campaign that target runners, bikers and other athletes while highlighting new products, such as a cookies and creme ...

A brand-new innovation from the CLIF BUILDERS Brand, Reduced Sugar Crispy protein bars, offer 16g of protein and 5g of sugar per bar, with no artificial sweeteners in a delightful crispy texture.

EMERYVILLE, Calif., Jan. 30, 2025 /PRNewswire/ -- CLIF BAR is announcing its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who ...

New CLIF BUILDERS protein bar products are available at retailers nationwide, with a suggested retail price of $1.99-$2.19 per bar or $9.98 for a box of six 2.4 oz bars.

EMERYVILLE, Calif., Jan. 30, 2025 /PRNewswire/ -- CLIF BAR is announcing its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who ...

EAST HANOVER, N.J., May 19, 2025 /PRNewswire/ -- CLIF BUILDERS today announced the launch of three new products to expand its high-protein bars portfolio that helps power your next move. The new ...

A brand-new innovation from the CLIF BUILDERS Brand, Reduced Sugar Crispy protein bars, offer 16g of protein and 5g of sugar per bar, with no artificial sweeteners in a delightful crispy texture.