To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...

He pointed to the Tropicana logo debacle as an example. In 2009, Tropicana changed its carton design so drastically that consumers were outraged. Tropicana, then owned by PepsiCo, changed its logo ...

Elon Musk is rebranding Twitter to X, but not everyone's pleased about it. The billionaire ditched the bird logo design and replaced it with a large art-deco style "X." Some users have attacked ...

Pepsi unveiled a new logo on Tuesday, which closely resembles its '90s design. The redesign comes alongside rising popularity for the '90s era among Gen Zers. And it goes against the recent trend ...

Here’s Meta’s explanation for the changes from a Wednesday blog post: Our intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the ...

Specifically, the future of logo design. Historically, since the first recorded use of a logo (by Stella Artois in 1366!), these little pieces of graphic design have been heavy hitters in the ...

Back in February, an X user named Blue Shells Hockey posted three concept logos that are indeed strikingly similar to the final design. These blend elements of both a mammoth and a yeti ...

A simple san-serif X with two strokes, one of which is outlined, the new logo replaced Twitter’s iconic bird on Monday. Musk has referred to its style as “Art Deco.” While the design’s ...

So when it came to something as timelessly iconic as Milton Glaser’s I ️NY logo from 1977 ... A better homage to his design would have been to leave it alone. Ultimately, if the goal ...

DC Comics chief Jim Lee debuted a new logo for DC Studios on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005, replacing the logo first adopted in 2016.