Food is, by nature, often a social experience that is shared with family and friends, so interactive mobile marketing that consumers naturally feel inclined to share with others is a strong fit.

The question of Cracker Jack’s origin is a sticky one. Some attribute its invention to Frederick Rueckheim, others to Charles Gunther, both German immigrants who migrated to the Midwest and ...

Even before Cracker Jack became inextricably linked to baseball, it hit a home run with the public when it was introduced at ...