Increase visibility: Books open doors to media appearances, speaking engagements, and other brand-building opportunities. Create a marketing asset: Your book becomes a valuable tool for lead ...

Tunikova suggests creating a brand book to ensure, no matter who’s creating content, it’ll always maintain the same brand essence. “It doesn’t have to be 100 pages long,” Tunikova assures.

Think of a brand name, and what comes to mind? Probably well-established names like Apple (AAPL) or Mercedes-Benz. Now add another name to your list – the name of your own company. That’s ...

Tips For Creating Content For Your Personal Brand. By ... From writing an e-book to maintaining a website blog, there are numerous ways entrepreneurs and executives can leverage content.

Create a memorable brand name. If you’ve got a unique name, make that your brand name. If not, ... author of the book 23 Ways You Sabotage Your Executive Job Search. ...

In effect, you are creating a team of brand ambassadors who exude your company’s ideals, both inside the office and out. ... In my book The Currency of Gratitude, ...

Creating a Brand Takes Passion . An interview with the founder of SunewMed+, Anna Wochna, on passion, quality, and skincare WBJ ... Book of Lists 2020/2021 certificates have been awarded. Book of ...