Below, 17 Forbes Technology Council members explore some of the most common challenges businesses face in creating an effective marketing analytics strategy. By identifying and addressing these ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

It involves curating a niche strategy that caters to that audience's specific needs. That way, your marketing efforts shift from creating one-size-fits-all content for a diverse audience to generating ...

marketing software, events and outsourced costs. Consider your budget when creating the plan so that there is money available to spend on marketing tactics to achieve your goals. While drafting ...

The research and subsequent introspection provide the foundation for your marketing strategy and tactics. Use the information you've collected in step one to define your target audience and create a ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative ... She has extensive hands-on experience creating and ...

Here are three sure-fire marketing strategies that can help withstand today’s recessionary environment. Create a Content and Social Plan and Stick with It Content is only king if it’s consistent. By ...

Marketers use various strategies to identify influential ... all this will affect the cost and time involved in creating the posts. Influencer marketing has become one of the most effective ...

Remember that this total does not account for the money spent on paying employees to create and manage the programme. The three pillars of success: planning, timing, and carrying out the plan Your ...

Search Engine Land » SEO » Content marketing and SEO: Creating an integrated SEO plan Share SEO often finds itself siloed away from other marketing tactics when the best results come from tight ...