Lost Highway is expanding its Nashville-based team with Casey Thomas being named vice president of marketing, and Vincent ...

“Create once, publish everywhere” — does that resonate with you?

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B ...

Want a risk-free playground to test whether AI is a good fit for you? Here are some of eWeek tech writer Kezia Jungco’s ...

According to the Digital Marketing Institute, about 76% of people intended to or have made a product purchase after seeing a ...

Guest Column: Shradha Agarwal, Co-Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and build interest around the brand ...

This kind of omnichannel strategy exemplifies how technology can elevate customer experience in marketing to new heights. Why C-Suite Leaders Must Prioritize CX For global C-suite leaders, the ...

Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said: “One of the main things you need to do in B2B content marketing is drive profitable customer action. And if you’re ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...