How To Develop A Brand Positioning Strategy . If you’re looking to develop a brand positioning strategy, here are a few tips you’ll need to keep in mind: • Identify Your Target Audience.

Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital ...

Product & Brand Strategy. Your company's brand includes your name, logo and slogan, ... Create crucial brand identity by writing and implementing a product and brand strategy.

Developing A Review & Brand Strategy Across 10 Or 100s Google Business Profiles . How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or ...

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

What is a brand? It is how buyers and potential buyers view you, your business and the products and services you offer. Brands are perceptions, but they become facts in the mind of the consumers ...

While brand collaborations can be a win-win, some careful planning should go into a co-branded marketing effort, writes guest columnist Marnie Grumbach, a marketing and branding specialist.

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart f ...

THE Government has announced that it has started work to develop a comprehensive Nation Brand Strategy to transform Jamaica’s image on the global stage. According to a press release from Jampro ...

Breakout Session Developing and Implementing a Brand Protection Strategy September 12, 2022 @ 3:30 PM CST – McKool Smith Ballroom ...