GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Everyone has their own rules for Super Bowl squares, but here at For The Win we’ve put together an easy-to-read — and printable! — template for you and your party to enjoy. Gambling involves ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...