Franchising offers a compelling growth strategy for companies aiming to scale without the typical capital constraints.

Launching tomorrow (July 1), the first vignette, "Free Psychic Readings With Alexia," stars Spanish attacker Alexia Putellas ...

The simplification also follows MS Amlin AG’s rebrand to MS Reinsurance in 2022, a move intended to clearly distinguish the ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

From staffing to CRM integration, here’s how to run a high-performing call center that drives real business outcomes.

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Yum! Brands, Inc. (NYSE: YUM) published its annual Global Citizenship & Sustainability Report, highlighting progress across ...

– This infographic 'Top tips for effective strategic brand planning' infographic shows how you might structure the strategic brand planning process from strategy development to sales implementation.

Transforming luxury & food brands! Virginie Costa, CFO extraordinaire, reveals how financial strategy, consumer insight & ...