I recently had the privilege of contributing to a panel discussion focused on exploring emerging marketing trends in the ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

There are many alternative channels available -- it's just a matter of determining what would work best for you and your ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention.

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In today’s competitive marketplace, the significance of a well-crafted brand identity cannot be overstated. A brand designer ...

Balance short-term profitability with long-term brand equity with a holistic approach to in social media advertising. The ...

In today’s competitive business landscape, small businesses often face the daunting challenge of establishing a strong ...

1. Don’t rely on it as your main strategy. Newsjacking is reactive by nature and should never replace proactive storytelling ...

The thought-paper titled ‘New product launch strategies to drive business growth’ provides a framework for brands to maximize ...

As businesses expand into multi-language arenas, effective communication becomes crucial to success; engaging with customers, ...

The use and effectiveness of social media in home sales varies by real estate agent, but experts say platforms like Facebook, ...