With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.

There’s a strong correlation between effective omnichannel strategies and increased sales. 5. Define effectiveness: Marketing effectiveness has become a culture in B2C marketing and our ability ...

"An effective market access strategy must ... such as early pricing and reimbursement strategies, go-to-market strategies, commercialisation, value messaging, account segmentation, and ...

Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance in top universities. She has been an investor, entrepreneur, and advisor for more ...