1 Now, fifty-six years past the first publication of Rogers’s book Diffusion of Innovations, we briefly review this theory, its principles, and the implications for practice as a fifteen-year ...

The diffusion of innovations theory was developed by E.M. Rogers, a communication theorist at the University of New Mexico, in 1962. The theory explains the passage of a new idea through stages of ...

27, 28 According to Rogers, the rate of diffusion is influenced by successive ... groundwork for Health Leads to standardize the core elements of its model, with the intent of facilitating ...