The long wait is over. Auburn athletics is officially "Team Nike." ...

During the Under Armour era, Auburn won a national championship with Heisman Trophy-winning quarterback Cam Newton, two SEC ...

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” ...

The sneaker in question was the "Championship Mindset" Under Armour Curry 11, which first launched in January 2024 and was re-released this week. As the name of the colorway suggests, this Curry ...

The Badgers can discuss agreements with other apparel providers beside the one that has outfitted them since 2016.

Promotions could challenge Under Armour’s profit margins in the years to come. The athleticwear brand reported last week that its fourth-quarter gross margin declined 310 basis points to 43.4 ...

Under Armour used to be considered as a premium apparel brand, and Plank wants that reputation back.The company is focusing less on sales volume -- Q1 revenue was down 10% year over year as a result.

Under Armour is debuting its first collection with Unless after acquiring the brand last summer. As part of the deal, Liedtke, a former Adidas exec who founded Unless in 2020, came on to work with ...

The 2025 Under Armour All-America Bowl will be played between Team Icon and Team Unstoppable. For a full breakdown of both teams' rosters, including where players are singing, click here .

Athletic apparel company Under Armour (NYSE:UAA) will be announcing earnings results tomorrow before market open. Here’s what to look for.

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s ...