Question Bank and PICES Catalogue of Likert-Scale Items The Purdue Instructor Course Evaluation Service (PICES) is a course and instructor appraisal service. PICES provides a structured, ...

Below are a few examples of Likert scales: One of the questions that arises when discussing Likert scales is how many values ...

The Likert Scale Revisited: An Alternate Version Gerald Albaum University of Oregon. Introduction. Marketing researchers have available for their use in measuring attitudes or components of attitudes ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name.  In its traditional form, a researcher presents a statement followed by five ...

Likert scale, Thurstone differential scale, and direct rating scales. One of the most widely used formats is the Likert scale. The purpose of this article is to examine the Likert scale in terms of ...