There are five ways entrepreneurs can make small business Saturday profitable additions to the marketing calendar this year ...

Creating an excellent customer experience requires adopting a people-centric approach to business decisions and actions.

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

Black Friday and Cyber Monday may still be weeks away, but retail experts say now is the time to build a game plan for the ...

Sharon Palmer laughs as she tells this story, which seems, at first, like your standard cute anecdote, tossed off to humanize a famous daughter — an example ... value of good marketing was ...

Near Field Communication is a form of location marketing that uses a specific form of frictionless technology. For example, think of the explosion ... when they received text communications from them.

If you go into business, you're investing money and time — and hoping for a good return. It should be that simple. Ideally, ...

It concerns His good and wise choices regarding what we are to do and not do. None of us can make excuses, claiming we don’t have the right background or abilities to serve the Lord according to His ...

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Good Value Marketing Company Limited was incorporated in 1979 and has been listed on the Bombay Stock Exchange since 1980. The Company is engaged in the manufacture and marketing of organic ...

Amongst every brand that’s found lasting value in content, there is one theme - those with the long view are seeing real, ...