British racing authorities undertook two major marketing efforts last year to grow the sport. Both point to ways that their North American counterparts could do the same for racing here. The first, a ...

Minister of Tourism Edmund Bartlett has welcomed initial discussions on collaborative marketing efforts with Spanish hotel ...

Investors are increasingly turning their back on listed investment companies. But the old-school LIC has its backers, ...

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AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

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Learn how these principles can improve your company's marketing and get marketing strategy tips from business experts.

Ryanair and Michael O'Leary have a long history of making provocative statements and insulting passengers as a promotional strategy.

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How to replace vanity productivity metrics with a finance-ready AI measurement model tied to growth, advantage, and scale.