HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.

I t’s been almost exactly two years since HBO Max rebranded to Max, a decision that baffled many due to it giving up much of ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

In one of his many moves after the big WarnerMedia-Discovery merger in 2022, Zaslav rebranded the HBO Max streaming platform ...

Warner Bros. Discovery announced that Max will be reverting to HBO Max. The decision to change was influenced by changing consumers’ needs, the company said, and returning to HBO Max is expected to ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.