News

Corporate-TV Branding Has Gotten Out of Control
Formerly known as SpinCo., Versant is a new company (owned by NBCU-parent Comcast) composed of a bunch of cable channels that ...
HBO Is Quietly Killing Off Some of Its Most Beloved Channels
Warner Bros. Discovery is pulling the plug on several longtime HBO and Cinemax channels, signaling a shift toward streaming ...
HBO Family, ThrillerMax, and more channels quietly put out to pasture at Warner Bros.
Effective on or after August 15, 2025, HBO Family, ThrillerMax, MovieMax, & OuterMax will cease programming and will no ...
Yahoo25d
The HBO Max Rebrand Is About So Much More Than a Logo
I can’t quite stop thinking about the HBO Max rebrand — not because of ... In this case, it’s a brand. A logo. A name on a TV screen. (And yes, after the last year and a half I’ve had ...
Marketing Interactive26d
How memes saved HBO Max from the usual drama that follows a rebrand
In classic HBO fashion, the drama wasn’t just on-screen. Last week ... Thrones’ Daenerys rising from the flames with the HBO Max logo, the response was fast, witty and unexpectedly effective.
levelman26d
The HBO Max Rebrand Is About So Much More Than a Logo
We all need to take a beat I can’t quite stop thinking about the HBO Max rebrand — not because of the logo ... In this case, it’s a brand. A logo. A name on a TV screen. (And yes, after the last year ...
Deadline.com26d
John Oliver Delivers The “Hot Take” WBD Was Expecting On HBO Max’s Rebrand, Comparing It To Gulf Name Change: “F— You, Don’t Tell Me What To Do”
John Oliver does have a “hot take” on his home network’s decision to rebrand Max back into HBO Max ... to one dumb name [here the screen flashed a logo of HBO Go], some genius comes ...
Variety27d
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
Discovery’s decision to revert the name of Max to HBO Max after just two ... get used to one dumb name” — here the HBO Go logo appeared on the screen — “some genius comes along and ...
Business Insider1mon
Here's why HBO Max has rebranded so many times
HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...
New York Daily News1mon
Max streaming service to change name back to HBO Max
The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...
Today1mon
Max Is Becoming HBO Max Again. Why the Name Is Changing
One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...
PC World1mon
Psych! Max is going to be HBO Max again
Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning ...