The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

This year’s Cannes Film Festival has barely started and already has been an attention-grabbing affair, from new rules for its ...

One of the top contenders on the 2025 Emmy drama race, HBO Max's breakout medical drama The Pitt, has firmed up its ...

You can’t see John Cena, but he saw this coming. On Wednesday, Warner Bros. Discovery announced it was renaming (or is it ...

Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " Game of Thrones ," announced May 14 that it's reverting the service's moniker ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

Netflix's ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November.