Has Jeremy Greene’s Ecco built a better mousetrap for finding streaming TV and movies? As any streaming user knows, it can be ...

Following ‘Mixed’ Steam Reception to Game of Thrones: Kingsroad Early Access, It Has a Release Date When George R.R. Martin ...

Below is a brief history of HBO's many streaming rebrands: HBO GO (2010) HBO Go debuted in 2010 ... exposure to the shrinking pay-TV business. Enter Warner Bros. Discovery. David Zaslav, who ...

When Conan O’Brien appeared on Hot Ones to promote his travel show Conan O’Brien Must Go, he addressed a point of confusion. “Is it HBO Max or just Max?” he asked. “Max, that really ...

The platform has been rebranded a total four times now. It began as HBO Go and was rebranded into HBO Now before it was then given the HBO Max moniker. In 2023, WBD then dropped the “HBO” from ...

Streaming app Max is changing its name back to HBO Max after dropping the “HBO” two years ago, resulting in consumer whiplash. People mocked the company’s initial decision to remove the part ...

This is the fifth name for HBO’s streaming service in the past 11 years: HBO Go, HBO Now, HBO Max, Max and, once again, HBO Max. “Maybe the fifth time will be the charm,” one Hulu manager ...

The timeline of the HBO apps is confusing, too. HBO Go was the original streaming service for HBO cable subscribers that launched in 2010, before HBO Now debuted in 2015 and allowed non-cable ...

That last part is code for, “Our customers all told us that ‘Max’ was a stupid name and we want HBO back.” The name change will happen this summer. Below is the new logo. Hopefully ...

It’s not TV, it’s HBO. No, sorry, it’s HBO Go. And also HBO Now. But now it’s HBO Max, except wait, now it’s not HBO at all? It’s just Max? Actually, I’m being told it is once again ...

Discovery streaming service, Max has bounced around from "HBO Go," to "HBO Now," to "HBO Max," then "Max," and now back to "HBO Max." There were probably business reasons for each of the name ...