Matchbox attempted to compete by introducing its "Superfast" line, but struggled to match Hot Wheels' appeal. Economic challenges in the UK further complicated matters for the British company.

A few repeats, multiple recolors, and a brand new casting: that's what you can expect inside the new Matchbox case! Which one's the best, though?

Here are some of the best Hot Wheels collaborations we’ve seen over the years, with snazzy cars that should be in every ...

Ahead of the F1 movie debut, Hot Wheels unveils a limited-edition 1:64 scale replica of Brad Pitt’s APXGP car complete with ...

While kids like Hot Wheels because they look good and go fast, ... Matchbox cars were introduced in 1953 and were the benchmark for toy cars.

Some Hot Wheels cost as little as $1 or $2. And as a new dad to twin girls, Cox says it's not just boys who collect small metal cars. Gold Flame now draws up to 200 customers each week from all ...

Matchbox was making tiny die-cast cars more than a decade before Hot Wheels rolled onto the scene. It might be even more surprising to learn the first one was made for a girl, not a boy.

Benedict is the design director for Hot Wheels Matchbox and he’d just flown in to the auto show from his Los Angeles home. He was here to explain his passion for the little cars and to oversee ...

The Hot Wheels Legend Tour, which cruised into Houston in September, is finishing its 2024 competition Saturday at its Global Grand Finale. Ten custom-made cars remain in the competition ...